Your website is a business tool

As I mentioned in my previous post a 2009 study by Barlow Marketing found a direct correlation between company size and the presence of a website. The study also found that small businesses with websites generate more revenue.

Unfortunately, too many small businesses tend to think "small" when it comes to their website and consider it in many cases to be a cost instead of an investment. This frame of mind leads to the creation of website brochures instead of a business generating tool.

Far to often small businesses look at the price tag instead of the value. I've seen dozens of business owners spend money on a website that does nothing to drive new customers to their business, which generally leads them to believe the internet only works for "BIG" business. The truth is they got what they paid for—$500 is not going to buy you a business generating website. But it does buy you a placeholder on the worldwide web. It's time to do something with it.

Another myth is that once you have a website that's all you have to do. The reality is quite different. In many ways your website is like you. You need to take care of yourself every single day. You get up and take a shower, brush your teeth, eat a good breakfast and only then are you really ready to face the day and be your best. Well, it's the same thing. Unfortunately, too many business owners have websites with terrible hygiene problems.

Consumers expect you to have a website—period. Only a small percentage of Americans use the actual Yellow Pages—the paper version. Potential customers are using the Internet not only to find products and services but also to learn more about the company and people they're going to do business with. Your website is your opportunity to differentiate yourself from your competitor and tell your unique story. Don't miss out or under utilize the most powerful business-generating tool you have at your disposal—your webpage.

Cummings | Designs provides powerful design services for the solar industry, including logo design, web design and branding. To find out how we can help you position your company as a go-to provider, call (414) 378-2747 or contact us at carl@carldesigns.com.