Branding | Design

After some careful consideration I've decided it's time to bring my own brand into line and update it with some minor changes. The first change is to align my business name with my URL CarlDesigns.com. The goal is to highlight the individual service my clients experience working with an independent designer vs a large firm. Instead of using my full name I've switched to my first name only because the I'm on a first name basis with all of my clients.

There are a couple other reasons for making this change... first, it shortens up the name making it easier to remember and second it retains my first name which allows me to do business without having to use a "doing business as" (DBA) designation.

I've started to experiment with my logo. Primarily to remove one of the graphic representations of the letter "C" while retaining aspects of its present appearance.

Second round of logo refresh